Skills and Experience
Via keen knowledge of current trends and fashion showings and how they relate to the brand identity, created a vision board for quarterly delivery.
Created preliminary sketches, designed prints and patterns and sourced fabrics.
Worked closely with pattern-makers and sample sewers to ensure vision was being executed correctly.
Ensured there was a proper assortment in line with the company's plan and goals.
Attended all fit sessions per expert knowledge of garment fit and construction.
Presented executives with complete range of samples for the delivery and presented marketing campaign.
Oversaw casting of models for campaign and sourced photographers and hmu.
Selected final images and worked with graphic design and retouching to produce lookbook and web imagery.
Spearheaded celebrity and influencer seeding
Worked concurrenlty with showrooms and agents to assist in their success
Presented social media push and oversaw execution.